How to Market Yourself In Any Industry

Throughout your career, marketing yourself as a professional is vital.

Landing your dream job in this day and age is difficult - the job market becomes seemingly more and more competitive with each passing day. Therefore, marketing yourself as a professional and giving yourself a career brand is important for a number of reasons. The primary reason is, of course, to stand out to potential employers.

To ensure that you catch the eye of your prospective employer, you’ve got to effectively market your skills:

Sell Your Strengths & Your Weaknesses

The first step to marketing your skills is knowing what you have to offer! The more in tune you are with your strengths, the better prepared you are to communicate how you can add value and benefit an organisation in a new role.

According to Marcus Buckingham, author of several best-selling books including, Now, Discover Your Strengths, “Strengths are not what you’re good at. Weaknesses are not what you’re bad at.” Instead, strengths are activities that strengthen us while weaknesses are those that weaken us.

These definitions sound obvious enough, but as a society, we’ve been taught that strengths are activities that we do well. In reality, we all have activities that we do well but also hate doing. These activities or tasks then become weaknesses, because they drain and weaken us. Take the time to reflect on your strengths and weaknesses. Ask yourself: What skills do you have to offer that you also love to use? Once you have a better understanding of what you can (and want) to bring to the table, you’re in a position to share that with employers.

Show How Your Skills Are Transferable

After reflecting on those strengths of yours, it’s time to demonstrate their value.

These strengths have worked well for you throughout your life in different settings (i.e. school, various jobs, your personal life) and are likely to prove valuable to you in a new industry as well. The key here is to think about how you can apply these strengths to your new industry. Write out some quick notes about your experience.

Those tasks involve many transferable skills such as project management, budgeting, data analysis, and leadership. Ask yourself: What transferable skills did I demonstrate in previous roles and how might they benefit me in the new industry? Remember to focus on those skills that are actually strengths, as you will actually want to continue using them in your career.

Include this information in your cover letter, resume, and LinkedIn profile. These documents provide an opportunity to explain your desire to switch industries and describe how your strengths transfer. On your resume and LinkedIn profile, include a summary and list of skills. When you describe your previous work experience, draw out the transferable skills as mentioned above. Get recommendations from colleagues and add them to your LinkedIn profile, as they can share more about your work ethic and strengths.

Network, Network, Network!

In that same LinkedIn study, 90 percent of people stated that they network while looking for jobs and of those people, 53 percent said it helped them land their current position.

The fact of the matter is, you are much more likely to land a position through personal connections. When switching industries, this becomes all the more important, as professionals within your desired industry can advocate for you. These connections may provide advice, leads, or even a referral for an open position. Whatever the case, they need to understand your goals and value before offering to help. Be prepared to share this information in networking settings using the following structure:

Where Are You Now In Your Career Path?

What is your current role? Don’t forget to include volunteer work or freelance experience if particularly relevant. These additional side projects or positions outside of work can demonstrate your interest to expand into the new industry.

Where Have You Been?

Hit the highlights of your past experience. Again, explain the strengths that transfer to the new industry.

Where Are You Going?

Why are you hoping to switch industries? Connect the dots here by explaining how your experience, strengths, and career interests combine to make you a great fit.

Although the process of transitioning between industries may seem daunting, remember it is possible by effectively marketing yourself. Begin by reflecting on your strengths, communicating how they transfer to a new industry, and networking, networking, networking to make it happen.